On May 1, 2017, the OCA launched its newest advertising campaign Simple Things, which focuses on how pain and mobility issues can make simple, everyday tasks—like walking upstairs, getting into your car or lifting your child—into monumental obstacles to be overcome.

The campaign aims to help Ontarians realize that struggling through those simple moments isn’t normal, that everyone should be able to live their lives free from pain and discomfort, and chiropractors should be top of mind for any Ontarian trying to get help for these issues.

Simple Things is headed by a thirty second broadcast commercial airing across Ontario, alongside digital display and social elements, as well as a series of YouTube pre-roll videos.

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