Advertising & Advocacy

We are stronger together as a profession, and there is nowhere this is more evident than in the areas of advocacy and public awareness of chiropractic.

Public Awareness

By working and pooling our resources together, we are able to launch major advertising campaigns and public relations initiatives across the province.

  • Advertising: Our paid placements on broadcast television, digital spaces and more.
  • Media Coverage: Public relations pieces in print and on television across Ontario.
  • News Releases: OCA news releases on topics of interest to the profession or the association.

OCA Members have exclusive access to our Marketing & Outreach Library where you’ll find marketing materials including social media posts, posters, video content and patient education materials.


Our strong collective voice enables us to advocate on behalf of the profession to the government. As members, you get updates on how chiros are integrated in the Ontario Low Back Pain Strategy and efforts to combat the opioid epidemic. We see many opportunities on the horizon! Explore the Advocacy section to learn more about how we are representing you with the government and other health stakeholders.