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A new OCA television ad hit the airwaves on several Canadian television networks targeting health care consumers aged 35-plus.  

Airing in May, the ad was developed to align with OCA’s strategic goals of defining, sustaining and advancing the profession. The ad also positions chiropractors as part of the family health care team. The association’s External Relations team began working with advertising agency Anderson DDB in the fall of 2010 to establish a refined and realistic creative plan and a clear communication objective.

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